"With"isms from Lori Jacobwith, Fundraising Coach

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      Lori has been guest blogging!

      Check out Lori’s guest blog post at thedirectmailman.com:

      “How to Increase Responses from My Mail Appeal?”

      Check out Lori’s guest blog post at fundraisingIP.com:

      “Words: The Least Effective Communicator”

    • “With”ism’s from Lori

      Boldness, clarity and wisdom for fundraising professionals making a difference.

      Archive for December, 2009

      What Matters NOW?

      It’s been an amazing, challenging, interesting year. One of my favorite people I’ve spent time with online this year is Seth Godin, marketing guru and all around brilliant guy. He says:

      Now, more than ever, we need to shake things up.

      Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth it the effort.

      Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

      Here’s the deal: it’s free. Download it here.”

      I hope you’ll take the time to download Seth’s ebook and read each page. It’s a fast, fun read and a great conversation starter. Share it with others and start a chain reaction of excited, fresh thinking.

      In my work I’m committed to providing a new lens to view all that we do to raise awareness and dollars for great social causes. Thank you to each of you who have worked harder and smarter this year than ever before. I’m proud to be a part of the social sector and I look forward to 2010 when together we will find more ways to challenge our thinking and more useful ways to focus our time and energy.

      I welcome hearing your comments and feedback about Seth’s ebook.

      Happy holidays!

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      1. Lori–I attended your excellent seminar at the Minnesota Council last Thursday. I met with our Executive Committee yesterday and one of the members questioned your statistic on the flow of money. You indicated that the $308 billion contributions to charities in 2008 broke down this way: 5% from corporations, 13% from foundations and 82% from individuals (including bequests). Do you have the source for this so we can see the individual breakdown? We suspect a significant portion comes from contributions to religious organizations…

        Thanks!

        Diane

        comment by Diane Lynch — December 16, 2009 #

      2. Diane,
        Thanks for attending the session last week and for the good question! My source is Giving USA 2009. The report can be found in their book that you can purchase online (https://www.givinginstitute.org) and in some press releases from this past summer. The amount given to faith based organizations is about 35%. Let me know if need more information.

        comment by Lori Jacobwith — December 16, 2009 #

      Members Only Webinar – Stretching Your Direct Mail Dollars for Maximum Results

      August 19, 2010
      11:00 amto12:00 pm

      Join a direct mail professional and speaker: 
      Blase Ciabaton 

      Session Information:

      Just in time to prepare your organization for your year-end appeals, this session will help you answer the following questions:

      • What sort of response rate should I expect from my direct mail campaigns?
      • How often should I communicate with my donors?
      • What’s the most effective way to segment my donor list?
      • Nonprofit versus first class postage: when should I use which?
      • How do I set the right expectation with my board regarding direct mail campaigns?

      Participants will also receive 7 proven tips for reducing expenses on printing and direct mail campaigns.

      To learn more information about Blase Ciabaton click here.  To join this webinar, become a member of LoriJacobwith.com today!

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      Members Only Webinar – Social Marketing for Social Profits

      May 6, 2010
      11:00 amto12:00 pm

      Join international speaker & social media guru: Amy Sample Ward

      Are you ready? Have you dipped your toe or your foot into the social media frenzy? Or is it too overwhelming for your organization to even think about? This session will provide an easy to digest overview of the tools available to social profit organizations and some great tips as you enter into the exciting, and for many, new, world of social media.

      To learn more information about Amy Sample Ward click here.  To join this webinar, become a member of LoriJacobwith.com today!

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      Lori L. Jacobwith | Lori@LoriJacobwith.com | 952.949.2105
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